Mystery shopping began in the year 1940 as a way to determine employee reliability. Many mystery shopping companies are fully controlled through the Internet. It allows prospective mystery shoppers to use the internet to register for participation, where they can find mystery shopping jobs and receive payment.
The most common areas of mystery shopping includes retail stores, movie theatres, restaurants, fast food centres, banks, petrol pumps, car dealerships, apartments, health clubs as well as health care facilities. Mystery shopping is heavily used to supply feedback on customer services provided by local authorities and other non-profit organizations.
There is usually no qualification required for mystery shopping, one just need to have the basic writing skills. However, mystery shoppers need to undergo some training and follow directions in order to conduct their mystery shopper visits in line with ethics. Companies that hire mystery shoppers usually have specific goals in mind; therefore, mystery shoppers should be instructed on how best to follow the shopping status in order to collect information that helps accomplish companies’ goals.
One has to give reliable and precise information about the shopping experience to become a competent mystery shopper. The information should be given in simple sentences detailing the particulars required about shopping experience. The language should not be complicated to understand.
Shoppers are frequently asked to make the transaction unusual to make the test of the knowledge and service skills of the employees more rigorous or precise to an exacting service issue. For example, mystery shoppers at a clothing store could question about gift-wrapping services.
The shopper submits the collected data to the mystery shopping company in question. The data is reviewed, analysed and then the quantitative and qualitative statistical analysis reports on the data are returned to the client company that enables measurement against the previously defined criteria.
Mystery shoppers get a lot of elusive gains with direct payments such as free perks, free merchandise, free services, free vacations and family entertainment opportunities. One of the greatest gains for mystery shoppers is building a reputation, which can help them turn mystery shopping from an off-the-job hobby to a successful full-time career.
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